PEMBUATAN KONTEN DIGITAL BERTEMA ISLAM SEBAGAI SARANA DAKWAH INOVATIF DI TENGAH GELOMBANG TEKNOLOGI INFORMASI

Abstract

The rapid advancement of digital technology has transformed Patterns and the dissemination of knowledge, including Islamic da’wah efforts. Islamic-themed digital content has emerged as a novel tool for conveying religious teachings via platforms such as Instagram, Tiktok, and Youtube This study examines the roles, approaches, potentials, and challenges in producing such content as a contemporary da’wah medium. Employing a qualitative method through comprehensive literature review, findings reveal that this content effectively engages young audiences due to captivating visuals, interactive features, and high accessibility. Nevertheless, threats like misinformation, limited digital literacy, and ethical production issues pose significant hurdles. Thus, a blend of creative innovation, profound religious understanding, and digital ethics commitment is essential to ensure alignment with Islamic values.